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YouTube versus Google Video

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YouTube versus Google Video. David versus Goliath. It’s going to be an interesting bout.

That’s one of the many ideas that come to mind after reading one of the best recent posts on what’s happening in the Internet world. It’s titled ‘Google Video is the Future of Google‘ and is written by Loren Baker, Editor of Search Engine Journal.

He is probably right that this could become one of the major sectors for Google but YouTube has already vaulted into a premier position in this sector. Since this could be an important slice of the Mobile world, the stakes are obviously high.

So David versus Goliath. .. but which is which. What counts isn’t necessarily determined by the product end of the scale, i.e. technical capabilities or resources – sometimes it’s the customer / market end of the scale that determines outcomes. Perhaps among the key market sector, teens and young adults, YouTube has already achieved a major ’share of the mind’. If so, it’s not clear that Google can repeat what it has done for regular keyword search and achieve a dominant position.

If Loren Baker is right, this will be a battle royal.

Tags: Google Video, YouTube

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This entry was posted on Monday, August 14th, 2006 at 10:01 am and is filed under Google, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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One Response to “YouTube versus Google Video”

  1. Priyankeshu Says:
    November 5th, 2008 at 9:37 am

    Google video offers more functionality and is for geeks…. in my opinion .. youtube is for the kids…

 

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