2006 has been a great year for Google. It’s also been a great year for the Mobile Web, which has expanded at a much faster rate than the regular Web. Like all the other search companies, Google is determined to get its share of that Mobile Web action. Since cell phones are clearly the fastest growth mobile devices, they must figure strongly in any Mobile Web strategy.
Their plans centre on a branded Google phone, which would probably also carry Orange’s logo. The device would not be revolutionary: manufactured by HTC, a Taiwanese firm specialising in smart phones and Personal Data Assistants (PDAs), it might have a screen similar to a video iPod. But it would have built-in Google software which would dramatically improve on the slow and cumbersome experience of surfing the web from a mobile handset.
If this does become reality in 2007, by the end of the year a large proportion of Google’s greenbacks could be colored Orange.