Comments on: Website Audits Replace Website Reviews

By: Teenage girls

Teenage girls — Sat, 26 Sep 2009 17:35:36 +0000

hi.very great article.A good audit will cover all the important parameters of the website and provide measurements of the website’s position. we generally starts the audits with looking at the site structure.thanks for sharing the information and idea’s.

By: PageOne

PageOne — Thu, 24 Sep 2009 23:28:45 +0000

We generally start our audits with looking at the site structure and then the way it was coded. We find site after site that has all the CSS embedded in the page.

By: Phoenix Web Design

Phoenix Web Design — Fri, 18 Sep 2009 08:38:28 +0000

A website audit is critical to identify how optimized a site is for the search engines. However a site needs more than search engine presence to be successful. I audit for audience conversion where I review the content and identify if it is structured in a way to get the website’s audience to act. For instance there needs to be a call-to-action, without one the audience will come, will leave, and will forget.

I also audit the overall design and performance of the site. Auditing design is a little bit subjective but when broken down into individual elements, there are almost always opportunities to improve a design. The performance of a site is primarily concerned with how quickly pages load.

A well rounded audit will help my clients improve their site not just on search engine visibility but also help turn it into profit center by focusing on conversion capability, design strength, and performance.

By: prevod

prevod — Fri, 11 Sep 2009 10:42:26 +0000

Yes it all depends on how you view your site yourself and what are your goals. But I think most of us look for a way to profit from our sites, so an audit is a realistic option.

By: zukario from zukario free link building blog

zukario from zukario free link building blog — Sat, 05 Sep 2009 04:50:08 +0000

thanks jonathan for giving me the infomation about website audit i think i should get my blog being reviewed by them.

By: Shout SEO

Shout SEO — Fri, 04 Sep 2009 09:14:49 +0000

From my experience most websites fundamentally are structured incorrectly. They do not clearly illustrate a company’s value proposition, a clear starting place, good use of calls to action that guide a user into the sales funnels. Even some very large sites fall down in these areas.

I would suggest to a person who is about to start a new site to do some user testing on competitors’ sites. This will help find out what users like about your competitors, but even more importantly what usability flaws that they have and you can avoid them in your design.

Website audits can definitely help, however if you take the time at the start in structuring your site correctly you can mimimise many issues on your own.

By: wilhb81

wilhb81 — Fri, 04 Sep 2009 08:01:45 +0000

Website grader? Hmm…, Barry. I’ve never used this stuff before, it sounds like a nice tool to try with. Going to check it out and see, what it can do with my websites! Thanks.

By: Barry Welford

Barry Welford — Wed, 02 Sep 2009 12:23:04 +0000

I would have to disagree with you, Jonathan, on that. If your website is fully achieving its objectives in terms of visitor traffic and sales, then clearly a website audit is unnecessary. In my experience few websites are as good as this and many are seriously impaired.

By: Jonathan@Friends&Money

Jonathan@Friends&Money — Wed, 02 Sep 2009 10:40:27 +0000

Website audits can be useful, but in reality my view is that they are simply a means for SEO companies to generate money from work that isn’t actually essential. I would be more tempted to pay a professional to create a website review of my site and then promote this on article directories etc. Most SEO is simply sales promotion and not actually beneficial to your website.

By: David Leonhardt

David Leonhardt — Mon, 31 Aug 2009 19:09:30 +0000

I agree that no automated system can properly indicate how a website should improve, because situations are just so unique. But graders are a great first step, a sort of triage for website owners to give an idea of where they should be looking or what kind of specialists to consult…or whether an audit is required.