Even if there would appear to be a Mobile Divide between the Mobile world and the Desktop world, there is a good deal of effort going into bridging that divide. This will be achieved if the One Web Principle is accepted by all web developers.
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If .mobi is going to be a trustmark, it implies that older phones will still work 5 years from now.
MasterCard says RFID-enabled payment cards are leading to significant changes at the cash register, while a Visa survey finds cell phones are a promising payment form factor.
Wireless has been one of the most quickly adopted technologies in the world, beating even internet adoption. More so in India where the wireless universe will perhaps be bigger than fixed line phones, C&S, internet and radio all combined by end 2007.
The role of the sales person includes a high degree of productive interaction. Mobility equips these people with real-time information access. Mobile SFA helps them to effectively initiate contract processes and maintain an effective workflow.
What is involved in this is well described in an article that appeared this week, Best practices for mobile Web application development. It discusses the recently issued working draft guidelines on Mobile Web from the W3C. These set out to improve the user experience of the Web when accessed from mobile devices.
Mobile users typically have more immediate and goal-directed intentions than desktop Web users. They need specific pieces of information that are relevant to their context. For example the user wants the schedules for a journey they are currently undertaking.
Equally, mobile users are typically less interested in lengthy documents or in browsing. The ergonomics of the device are often unsuitable for reading lengthy documents. Users will often only access such information from mobile devices as a last resort, because more convenient access is not available.
The One Web principle requires that content be accessible on a range of devices irrespective of differences in presentation capabilities and access mechanism. It ensures that content provided by accessing a URI (Uniform Resource Identifier) yields a thematically coherent experience when accessed from different devices. It is a lofty challenge and it will be interesting to see how the Mobile web development community responds.
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