Tag Archives: YouTube

Dipping into videos with Google’s GAUDI

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Manas Ganguly highlighted the way in which Google Audio Indexing (short form GAUDI) is encouraging media democratization. That process was started by YouTube but Google video search can now allow a user to search for a particular reference in a speech.

Google Audio Indexing (Gaudi) is a new technology that allows users to better search and watch videos from various YouTube channels. It uses speech technology to find spoken words inside videos and lets the user jump to the right portion of the video where these words are spoken. Google Audio Indexing thus makes it easier for people to find and consume spoken content from videos on the Web.

The official announcement suggested we would be seeing continuing innovation. For more detailed information on GAUDI, check out the FAQ for this technology.

Google for some time has had Google Elections Video Search gadget which is wholly US centric information. It was very instrumental in pulling together information on the views, actions and platforms of the two presidential candidates. Google Audio and the Google Elections Video Search gadget use the exact same underlying technology.

Google Audio Indexing uses speech technology to transform spoken words into text and leverages the Google indexing technology to return the best results to the user. The returned videos are ranked based — among other things — on the spoken content, the metadata, the freshness. The gadget periodically crawls the YouTube political channels for new content. As soon as a new video is uploaded to YouTube, it is processed by the system and made available in the GAUDI index for people to search.

Google Audio Indexing searches only those videos uploaded on the YouTube political channels at the present time. That is a very limited scope currently, but it will surely not be long before Google extends the use over the whole YouTube Gamut.

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Mobile Local Marketing – or MLM

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If you thought MLM stood for Multi-Level Marketing, then you are a little behind the times.  It is the next big thing and according to the Kelsey Blog, Mike Boland and Michelle Moore, director of search engine strategies at Metric Voodoo, were together on a panel at SES San Jose this week and no doubt got into how to get Mobile Local Marketing right.

If you are into this hot subject of MLM, then you should follow the Kelsey Blog.  Other recent articles that caught my eye were the following:

Yellix Dials in to Mobile Social Networking 

Yellix is a mobile app that identifies incoming calls with Facebook information of the caller (if they happen to be a Facebook friend).  The idea is that Facebook status updates add contextual “conversation starter” to phone conversations, possibly driving some sort of location based activity.  This will in fact be tied to local business information that is searchable and served when contextually relevant to the content of incoming callers’ status updates.

Pay per Call Moving Into YP Mainstream

There is much chatter in the Yellow Pages business about pay-per-call advertising programs, in print as well as online, moving beyond selective use and into the mainstream. Bill Dinan, president of the call measurement firm Telmetrics, asserts that “Pay for Performance Advertising Shows Dramatic Growth as Local Search Marketers Deal with Economy’s Reduced Budgets.”

YouTube’s ‘News Near You’ Working to Expand Local Media Partners

YouTube’s “News Near You” service has signed deals with 200 local media outlets to post their videos, according to reporting in The New York Times. The Google-owned company will share ad revenue with these outlets, whose numbers are likely to increase. More than 25,000 news sources have been invited to participate.

If you have not yet considered how to tap into this explosive growth for Mobile Local Marketing, then the Kelsey Blog should be on your RSS News Feed reader to get the latest buzz.

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YouTube Video Clips on Bloggears

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YouTube is the place to be seen.

Video clips seem to be all the rage now. YouTube provides a very user-friendly way of making videos clips available to wider audiences. It’s certainly helped by the fact that the YouTube owner, Google, makes videos very search-visible even in its regular Web search. Of course that is only catering to the appetite that many of us have for seeing such videos.

Adding a video clip to a blog is a useful way of getting extra traffic and StayGoLinks started video posts a little while back. Now a site, Bloggears, is helping to make such blog videos more visible. They even have a blogger video contest running at the moment to encourage bloggers to get involved.

BlogGears Contest
Here at BlogGears we want to help reward bloggers for their hard work. That is why we are giving away $250 cash! There are three cash prizes ($150 / $75 / $25). Simply create a video for BlogGears up to 90 seconds in length about your blog. The contest started August 11th and will run to September 15th.

Whether such a site can succeed is very much open to question. .. and some are very skeptical.

Why Blog Gears Is Destined To Fail
We cant all be the next YouTube, and despite receiving videos from the likes of John Chow and Uber Affiliate (among others), this website has yet to take off. This further confirms my original bet with the owner that you cannot make a website that provides no incentive for any organic visitors. I dont see why anyone else would decide to go to BlogGears just to watch other people talk about their blogs.

That is one point of view. Given that videos are much better than text content in communicating on the mobile web, I believe it is too early to take such a pessimistic view. Why not check out the StayGoLinks blog as featured on BlogGears to see what you think.

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