Exponential Marketing .. And She Told Two Friends

 
Tell A Friend Spreads The Word

Everyone is talking about viral marketing. However a better description may be exponential Marketing. It is all that old Breck shampoo commercial, “She told 2 friends, who told 2 friends, who told 2 friends….” What we are talking about here is exponential growth of the number of people who are in on the secret.

All this is by way of introduction to the new button you will see below on this blog and on the other two SMM blogs. You will see there a Tell A Friend button. In a way it is a bit of a misnomer, since the button helps you tell a number of friends in one go. The button is provided by Social Twist who suggest that with the Tell-a-Friend button you can Leverage Word of Mouth Marketing.

Remember your Diffy Qs
Image by tychay via Flickr

Tell a Friend widget helps websites and blogs to popularize their content through word of mouth marketing. Users can access their address book to email friends or tell a friend through blogs, Instant Messengers and social networking sites.

It is available as a widget for blogging software such as WordPress or as HTML code that can be inserted in a regular HTML webpage. It really is a very effective process. That is perhaps why the Social Twist Blog records such exponential growth in its adoption.

10 million more reasons to tell a friend
Posted on 1 Oct
We are overwhelmed with the response we have got. Within a few weeks of our official launch, we have already reached a milestone: 10 million widget serves… and counting! We are exploding the number of registered users. Plus there are so many thousands who are using the Express edition of Tell-a-Friend which requires no sign up.

Since other Send To A Friend code may only pass on the recommendation one friend at the time, this new button really does leverage the process. Truly exponential.

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A Very Easy WordPress Tag Cloud Web Page

You may be aware that the Internet is becoming very crowded. Google will attempt to help you get where you want to go, but is having increasing difficulties. Part of that is Google’s doing. Their methodology depends on links from other web pages, so naturally, everyone is producing web pages. Indeed, some use computer software to generate thousands of web pages to influence their Google ranking. Since Google will only use computer based algorithms, it becomes a battle of the giant computers.


Sir Tim Berners-Lee, who invented the World Wide Web, seems to be acknowledging that his protĂ©gĂ© has problems. He has accepted one of the Knight News Challenge 2008 awards for a project that will create a technology to give users more information about the origins and sourcing of digital content. He will be working with the BBC and Reuters on what has been dubbed “source tagging“.

Tags To Bring Order To The Cyber Sphere

Tagging certainly seems to be something that has real potential in helping us all navigate our way through the World Wide Web. Tags do of course come in two flavors. You can take a body of text and use a computer to determine what are the most frequently used terms. That is one way and it may be the route that Sir Tim is following. What is much more powerful is to encourage authors to choose a few tags that they feel will best represent their work. Thankfully this version seems to be attracting more and more attention, perhaps given the problems that Google is having with computer based algorithms.

A good example of the approach can be seen in the excellent blog of Kate Trgovac. Just look at her post on links for 2008-05-13. You will find for every entry she has added tags. If you wish to see more on what she believes is important on any given tag, then you can click through on that tag. There you will find the favorites she has collected, which are typified by that tag. She is using the website, del.icio.us, to hold these favorites. That is a free service and anyone can do it.

Picturing Tags – The Tag Cloud

If you want to get a sense of what Kate Trgovac feels is important and worth tagging, how can you best do that? The del.icio.us website does give a listing of all the tags she has used (1203 in all at the moment) with the numbers of web pages for each tag. Such a long listing is a little indigestible, so a visual approach seems more appropriate. This is where the tag cloud comes in. You can see a mini-example at the top of the right sidebar. Perhaps we should mention that the tagcloud.com website is somewhat confusing here, since it seems to be only a register of RSS newsfeeds.

If you’re working with del.icio.us, it would be nice to be able to easily display a tag cloud of your favorites. Nick Bouton seems to have attempted that in 2005 but apparently ran into problems with the server capabilities of the del.icio.us website.

It is perhaps an indication of the attraction of tag clouds that a number of people have worked on appropriate software. Eric (engtech) developed one in 2007, which was somewhat complex. If you can accept complexity, then you may even be tempted to use a Flash Tag Cloud WordPress plugin that Alex Cristache found. It is one developed by Roy Tanck and is called WP Cumulus, in a pleasing play of words on the notion of a tag cloud.

WordPress Has A Tag Cloud Feature

Luckily for those who are enthusiastic about tag clouds, and are authors of WordPress blogs, the whole situation has become dramatically simpler. With the latest upgrade (version 2.5), tags are now much more effectively supported. In particular, there is now a template tag function, wp_tag_cloud. That makes the addition of a mini tag cloud to a sidebar almost child’s play. You may have noticed a small example in the right sidebar when you arrived at this blog.

Making Your Very Easy WordPress Tag Cloud Web Page

Displaying the full set of tags generated for a blog is clearly inappropriate for a sidebar display. What is much preferable is a web page displaying the full set of tags. As it turns out, with a little ingenuity there is a very simple way of creating such a web page. This is done by creating a specific page template just for that page, which we suggest should be named tags.php. A suitable code for this in the basic Kubrics theme is shown below.

tags.php

<?php /*
Template Name: Tag Cloud
*/ ?>

<?php get_header(); ?>

<div id="content" class="narrowcolumn">

<?php if ( function_exists('wp_tag_cloud') ) : ?>
<div style="margin:25px;border:1px solid #111;padding:15px;">
<ul  style="margin:0 0 0 8px;padding:0;">
<?php wp_tag_cloud('smallest=8&largest=24&number=0'); ?>
</ul>
</div>
<?php endif; ?>

<p style="margin-left:33px;">
Tags:
<a href="http://technorati.com/tag/tagcloud" rel="tag">tagcloud</a>
 in Technorati |
<a href="http://del.icio.us/bwelford/tagcloud" rel="tag">tagcloud</a>
 in del.icio.us</p>
</div>

<?php get_sidebar(); ?>

<?php get_footer(); ?>

An example of the output can be seen in the tag cloud page for this blog. The only point to note is that the tags shown below the tag cloud are not a natural feature of a WordPress blog page. WordPress posts do have tags, but WordPress pages do not, unless they are added manually as is done here. The left-hand tagcloud tag for Technorati is applicable to all tag clouds and can be left as is. The right-hand link for the del.icio.us tagcloud can be modified to link to the individual author’s del.icio.us tagcloud favorites, if so desired.

You can copy and paste the above code to create your own tags.php file and it can be FTP-ed to your own Theme folder. The properties of this file should be set to Read and Write for the Owner and Read only for others.

Once the tags.php file has been uploaded, the Tag Cloud web page is very easily created as a New Page in the ‘Write Page’ Subpanel. Select the template to be used at the very bottom of the Subpanel from the drop-down list. Its name is Tag Cloud. In the Title field, type a suitable Title such as ‘Tag Cloud for this Blog’. Within the Content field, type the text which should appear as the heading within the Page and this is all that is required. This could appear as follows:

<h2>Tag Cloud for this Blog</h2>

The template will then automatically add in the complete tag cloud together with the two tag links for tagcloud which appear below it.

Once the Tag Cloud Web Page has been created, a link to it can then be displayed at an appropriate point on the Home Page. Visitors to the blog can then easily use it to get a sense of what subjects the blog covers.

Related:
Tags Attract Eyes
Tag Clouds To Guide You

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We DoFollow And Remove NoFollow From Comment Links

 

NoFollow is one of the most contentious tags around. That is because Google has suggested it be applied to all paid links from web pages. It does have a more acceptable usage in attempting to remove the incentive for spammers to add comments to blogs. That is why WordPress automatically applies the NoFollow tag to links in comments.

Matt Cutts has set out the Google position on the NoFollow tag, and it certainly does not imply that all comments should have the NoFollow tag applied. Recently John Mueller was one of the Google experts in an online chat and the NoFollow tag came up in the discussion. This is followed up in a Cre8asite Forum discussion on When To Remove Nofollow From Blog Comments. For both Elizabeth Able and Donna Fontenot, removing the NoFollow tag selectively seemed to be a preferred route. They recommended using the Lucia's Linky Love plugin. This can be set so that the NoFollow tags are removed after a visitor has made a certain number of comments.

In researching this, the WordPress Codex provides an explanation of Nofollow. Here is some of what is mentioned:

Despite nofollow's Google backing, there is some very strong criticism from the overall blog community.

To disable nofollow, use one of the following plugins:

An excellent and more complete discussion of the issue is given by Andy Beard in his Ultimate List of DoFollow & Nofollow Plugins. After reading all this we settled for the tried-and-true DoFollow plug-in mentioned in the WordPress Codex.

SMM DoFollow Policy

Our policy is to encourage more valuable comments by offering their authors 'linkjuice'. This is more generous than the approach of the Lucia's Linky Love plugin. At the same time, we accept the burden of removing spam comments. The Akismet plugin already does a good job of removing most spam comments. Other comments are deleted if it is felt that they do not merit being seen by other readers of the blogs. If it is felt that a commenter has written a comment merely to gain a link, then all his comments will be carefully scrutinised and may be deleted. It's a kind of Tough Love policy but hopefully everyone wins.

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Fast Alarm For Hidden WordPress Hackers

Many blogs are hacked ‘invisibly’ on weekends.

If you have a high-traffic blog, then you certainly deserve congratulations. Unfortunately some of your admirers may be hackers who would like to ride on your success. In a way there is good news and there is bad news. The bad news is they may well try to hack in to your website. The good news is they may do it in a way where you won’t even know. However that is no consolation.

Perhaps one of the most visible case studies on that is the blog of Matt Heaton, the Bluehost and Hostmonster CEO. The Kakkoi website provides a good account of what has been happening there. At the time of writing this post, the blog is still hacked although you would not know by looking at it.

How Can You Guard Against Hacking?

In some ways security for your blog is similar to security for your home. Almost every home security system is crackable, given time. However if you have a fast response to any signs of a break-in, then you may significantly limit any damage that is caused. Indeed any potential housebreaker may decide to go for an easier target.

The same principles apply in considering websites and blogs. The article, Guarding Your WordPress Blog, suggests two main priorities for your blog security. The first is continuing vigilance, since many hacking activities seem to take place during weekends and holidays. The second priority is to ensure that your blog is as secure as it can be by upgrading to the most recent secure WordPress version and by hardening your total WordPress installation.

A Rapid Way To Spot Intruders

Expert hackers often attempt to gain entry without leaving visible traces. So how much effort should you put into searching for signs of entry every day? One method that will often detect such entry is to look at the source code for a typical blog entry. It takes a little time, but usually signs of entry are fairly visible given the pharmaceutical and porn links that are included in the code.

A more rapid way of doing such a check is to create a test page within WordPress. WordPress supports the creation of both blog posts and pages. Pages are entries that are not tied to a particular date. All that is needed is a test page with the title of ‘Test’ and the content of ‘test’. Such a page is generated by the WordPress software in a similar way to each blog post. If a hacker has been able to gain entry and modify the blog post content, then this will also affect the Test page.

If Mozilla Firefox is your browser, then you can do a very rapid check of your blog security. Just visit the Test web page. Clicking on the Tools > Page Info navigation menu choice will give you information about that Test page including its size in bytes. Unless you change something in your Theme that affects the header, sidebar or footer that size should always be the same. Such a check of the size of the Test page can be done in seconds as often as you wish.

Unfortunately in other browsers such as Internet Explorer, checking the size of the Test web page takes just a little longer. One way is to look at the Source code in Notepad and save this as a text file. You can then check the size of this text file. Each time you do this you should find the text file is exactly the same size. If you have a number of blogs to check, then you might be advised to keep Firefox available as your way of doing this check as rapidly as possible.

One small note of caution is that you should do the check while not logged in to your Administration Panel. If you are logged in, then the resulting page contains a few extra bytes. Equally if you arrange a rapid cache arrangement for your blog using wp-cache, then this may add a few extra bytes. However if you use the default value where web pages are not cached for more than 3600 seconds, then a daily check of the Test web page should not run into problems.

Conclusion

The simplicity and rapidity of this method of checking for intruders is such that a daily check is only a matter of seconds. If you feel that your blog is less attractive to a hacker, then a weekly check each Monday morning should be sufficient. If you make regular backups of your blog and of its database, then if ever you find that a hacker has struck, putting things back in order should not be too onerous.

Related:
WordPress Blog Hacked
Hacked: It Could Never Happen to My Site (Famous Last Words)

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My Other WordPress Blog Was Hacked Too

This is a short apology for the hiatus since our last post. StayGoLinks suffered a hacker intrusion some 10 days ago. Since then efforts have gone into trying to understand what happened and to improve security.

Spotting the intrusion was a matter of complete luck. I was involved in creating a new page for the blog. Reviewing the source code for the blog, which I almost never did, showed extra code had been added. Later it turned out this had happened only a few hours prior to that source code review.

More information on all this can be found in another blog post at BPWrap entitled WordPress Blog Hacked. It’s information that all WordPress bloggers should be aware of.

Related: Matt Cutts: Three tips to protect your WordPress installation

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