Anything that appeared at SuperBowl XLIII is obviously getting mass attention and in turn the attention of those CEOs who are attempting to market to those masses. The mobile web experts seem to indicate that SuperBowl advertisers are finally starting to get mobile and understand its huge potential.
Kim Dushinski took perhaps a closer look and she found there were mobile misses as well as mobile successes among those SuperBowl ads. Nevertheless the trend is really taking off.
Leaving aside the whole question of usability when it comes to mobile devices, which is a huge topic, even what needs to appear on the screen needs to be carefully considered. It all relates to the need to follow the KISS principle or even a slimmed down version of that, perhaps call it the KISS-lite principle. Putting that in other words, as Andrea Hill points out, Web Design Must Go Backwards. User expectations will result in changes in how we design for the web.
- Images - Do you need all those images, or do we need return to the days when content was king?
- Flash – No Flash support – information needs to be available in HTML
- Other Interactions – Information (including navigation) that is only available on hover is now unavailable.
If you are looking for resources for Mobile Web Design then Cameron Moll’s book on the right can be recommended, despite its somewhat somber cover. A good online resource is the article, Designing for the Mobile Web, by Brian Suda.
Perhaps a good place to show you what is possible is the article on Mobile Web Design Trends For 2009 by Smashing Magazine. If that doesn’t whet your appetite, then just think of the profit potential that all those SuperBowl advertisers were envisaging as they exploit the Mobile Web. If you exploit it now, you may be ahead of the pack.
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