Benefits of Two-way Social Media Engagement

Communicating with customers used to be done on a very personal level many years ago. It used to be as grassroots as knocking door-to-door or entertaining patrons at a retail store or showroom. If you had customers from far away … Continue reading

Optimize Your Site for Mobile Users

Mobile search is big business. More and more website users are logging in from their smart phones, tablets and other mobile devices. Yet your website doesn’t appear on mobile devices the same way it does on a laptop or PC. … Continue reading

Is Computer Monitoring Legal?

A lot of people often find themselves wondering whether or not computer monitoring is legal. There are many reasons why a company would want to monitor the computer use of their employees. Employers can gain a lot of valuable information … Continue reading

Effective Content Marketing Strategies for 2013

2012 will be remembered as the year of changes. It was also the year that saw computer users shifting to handheld devices in droves. Thanks to technology leaders like Apple, Microsoft and Samsung for bringing about this landslide change. For … Continue reading

Social Media is an Oxymoron Revisited

A few years ago we looked at the topic of social media is an oxymoron.  Has anything changed in the last few years? According to one Wikipedia definition, “Social media can be defined as ‘interactive platforms via which individuals and … Continue reading