You may well question ‘Why another blog?’ Well it is justified by the Long Tail nature of the Internet world. The Internet world is vast. Scattered throughout it are an infinitesimally small fraction of people for whom this blog will be of interest. However multiply a very large number by a very small fraction and you may still end up with a sizeable audience or market. That’s the theme of the book, The Long Tail, by Chris Anderson that came out this week. There are some similarities between the Long Tail blog and this blog. These will become apparent as this blog develops.
For the moment, let’s stick with the name. StayGoLinks. One of my most deeply held convictions is that it is absolutely essential that a company name be visible on the Internet. It should not be easily confused or lost in the Internet forest. What does that name ‘StayGoLinks’ conjure up for you? How may it be confused with other entities?
Here are some possible word associations. Perhaps it might be associated with a golf course. That would be golf links as they’re often known in Scotland in either Staygo or possibly South Taygo. Neither of these geographical places seems to exist, although it would be intriguing to be proved wrong on that.
Another possibility is some shorthand for the quality test used by Sainsbury’s, the very successful grocery chain in the UK. TAYGo is short for ‘Taste As You Go‘. Then there’s a website, Taygo.com, where you can trade video games directly with other gamers and get the games you want for less. Or perhaps there’s a patron saint associated with that Aygo car produced by Toshiba in Europe. That would make it St. Aygo. Well there’s no such saint so that confusion is avoided.
The only remaining possible confusion is with the words Stay or Go. That combination is a very popular theme according to Google, either in Divorce circles or with Homeland Security. However that’s not it either. The words Stay and Go are involved but directly linked cheek by jowl, almost like the two faces of Janus. In fact Janus is also the god of gates and doorways, which may be thought to have a vague association with our topic too.
For the moment the enigma will remain. It’s StayGoLinks and you can read into it what you will. All will be revealed in due course.
Related: SWOT That Company Name
