According to Gartner (a leading technology research and advisory company) the worldwide smartphone market in sales grew by 42.9 percent year-over-year in Q1, 2013. Gartner pegs the total number of sales at 210 million units driven by the smartphone sales surge. However, the total market saw little growth with overall mobile phone sales increasing at a rate of just 0.7 per cent growth, as feature phone sales dropped off by 21.8 per cent year-on-year.
Looking at the data from a world/geographic perspective, Asia-Pacific was the only region of the world to show growth in total handset purchases during Q1, up by 6.4%. Sales decreased by 3.6 per cent in EMEA (Europe, the middle East, and Africa), by 9.5 per cent in North America, and Latin America saw a decline of 3.8 per cent.
Does a Smartphone Sales Surge Affect OS?
With respect to smartphone Operating Systems (OS), Android continued to increase its dominance, with a smartphone sales surge of units sold increasing by 86.6 per cent year-on-year, to a total 156 million handsets – placing Android’s market share at a very respectable 74.4 per cent. Apple’s iOS continues to retain its hold on second place; however, the second place share has decreased from 22.5 per cent to 18.2 per cent.
What about Microsoft’s Windows Phone OS? It is, in fact, the only other OS to gather any year-on-year growth in
the market. Windows Phone, up from a 1.9 per cent market share in Q1, 2012, to 2.9 per cent, continues to try and gain respect, and use, in the smartphone market. This may provide users and investors with questions as to why Nokia did not choose Android over Windows Phone for their OS choice. If Nokia wants to benefit from the smartphone sales surge, they may want to rethink their strategy.