Professional Writers Blogs Are More Visible With LMNHP
For those who are following the ongoing SEO testing of the LMNHP approach to blogs, I continue to monitor SERP performances on the four SMM blogs where the LMNHP approach is being adopted. I am constantly amazed by the high rankings that are rapidly achieved by new posts. For critical tests I use Firefox using the Global Search Extension to avoid getting personalized search results. Today I saw a result that was really mind-blowing. Recency of post may play a part in this but it still is noteworthy.
I saw a guest post on the Problogger blog, which clearly has some authority. Its title was Why Professional Writers Need a Blog. Or Not. It suggested that professional writers on nonfiction topics would be well advised to have a blog whereas those writing fiction books would be better served by a static website. I have been looking for high profile blogs where I could see how well a post written using the LMNHP approach would rank against a high profile blog post.
This seemed an ideal subject and was also a topic I wished to discuss since I took issue with the opinions expressed by the author. I firmly believe that professional writers of all types are best served by a blog. As a result I wrote a post, Professional Writers Blog, that was uploaded just over 24 hours ago. The image below is the result when doing a relevant keyword search. This is a 9.0 million item search so there is high competition for this. The result is that shown by Google Australia (clearly far from Canada).
As you will see the blog post I wrote is at #3 while the Problogger post I was commenting on is at #4. Searches on other Google centres using non-personalized search had the two close together, sometimes in this order and sometimes reversed. I still find this hard to believe. Your mileage may vary but if you do a search rapidly for Professional Writers Blog, you may see somewhat similar results.
The LMNHP approach here is behaving exactly as it should. The latest single blog post web page is given as the SERP result with its own Title and with its own meta description. This description was chosen carefully to appeal to potential searchers for these particular keywords. Since this blog post is being shown as the front page of the blog for the time being, this maximizes the number of of back linkis that are registered against this particular URL. Its high ranking in the search engine results is a confirmation of the power of this approach. It is also particularly gratifying that the post outranks the Problogger post, which it was discussing. Recency may play a significant factor in such early results but usually posts will come back to a similar position after taking a dip for a week or two after the initial days of high rankings.
If anyone needed a graphic illustration of the power of the LMNHP approach, this search for Professional Writers Blog provides an outstanding example.
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May 25th, 2010 at 2:57 am
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