Mobile Local Marketing – or MLM
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If you thought MLM stood for Multi-Level Marketing, then you are a little behind the times. It is the next big thing and according to the Kelsey Blog, Mike Boland and Michelle Moore, director of search engine strategies at Metric Voodoo, were together on a panel at SES San Jose this week and no doubt got into how to get Mobile Local Marketing right.
If you are into this hot subject of MLM, then you should follow the Kelsey Blog. Other recent articles that caught my eye were the following:
Yellix Dials in to Mobile Social Networking
Yellix is a mobile app that identifies incoming calls with Facebook information of the caller (if they happen to be a Facebook friend). The idea is that Facebook status updates add contextual “conversation starter” to phone conversations, possibly driving some sort of location based activity. This will in fact be tied to local business information that is searchable and served when contextually relevant to the content of incoming callers’ status updates.
Pay per Call Moving Into YP Mainstream
There is much chatter in the Yellow Pages business about pay-per-call advertising programs, in print as well as online, moving beyond selective use and into the mainstream. Bill Dinan, president of the call measurement firm Telmetrics, asserts that “Pay for Performance Advertising Shows Dramatic Growth as Local Search Marketers Deal with Economy’s Reduced Budgets.”
YouTube’s ‘News Near You’ Working to Expand Local Media Partners
YouTube’s “News Near You” service has signed deals with 200 local media outlets to post their videos, according to reporting in The New York Times. The Google-owned company will share ad revenue with these outlets, whose numbers are likely to increase. More than 25,000 news sources have been invited to participate.
If you have not yet considered how to tap into this explosive growth for Mobile Local Marketing, then the Kelsey Blog should be on your RSS News Feed reader to get the latest buzz.
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BPWrap
August 12th, 2009 at 10:41 pm
Local marketing definitely is catching on. If you’re early to the game it is also a simple way to rank on the first page for some competitive keyword phrases. The catch is that each of the search engines have pretty specific ways to verify that you are actually who you say you are. But I think that’s great, it allows them to weed out the riff raff so that the relevant businesses rank for terms they should rank for.
August 13th, 2009 at 9:35 pm
Hmmm this seems to be interesting and definitely something to consider. I will check the kelsey blog to find more information about this and thanks for giving out this valuable information, this is a good marketing strategy.
August 14th, 2009 at 8:51 am
Local marketing is now more popular than ever before. As someone who does a lot of consulting, I have more clients asking how they can get listed on local search results.
I find that focusing on local search optimization is much easier for ranking purposes because of the long tailed keywords and ease of optimization (address, meta tags, etc.). The thing to keep in mind is that if you are a retail establishment, you really need to focus your website architecture in a way that maximizes your opportunity for local search success. This may include a subdomain structure, individual web pages and so on.
August 28th, 2009 at 5:16 pm
MLM or Mobile Local Marketing is going to have a tough time sticking as a name in my opinion. MLM is already established as Multilevel marketing and has a negative taint for a lot of people.
MSM or Mobile Social Marketing has a good chance to stick though.