Little things mean a lot
It’s all about the little things. So says Mitch Joel, president of award-winning digital marketing and communications agency, Twist Image, in a thought-provoking piece in the Vancouver Sun.
Our world is quickly becoming much more about the little things. People like Twitter because they like getting information via these small, friendly and compact methods.
The businesses that are able to satisfy this new habit are winning by creating an online engagement that transcends what we would have traditionally thought about consumers. Consumers want “just enough” information. And, if you can give them “just enough” information quickly, they will probably then be open to stuff that has a little depth and perspective.
Your business is going to get attention by doing the little things fast, and then winning customers over with the supporting context of everything else you are publishing and marketing. Seth Godin, got it right: Small Is The New Big.
This natural tendency is clearly accelerated by the move to the Mobile Web. If everything must arrive via that tiny screen, it does not leave room for lengthy discourses. It has to be small when you are on the go.
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BPWrap
May 20th, 2009 at 9:37 pm
You’re very right! Seth Godin’s Free Prize Inside would describe finding the right level of info as find the “edge” of info demands. Good post!
June 5th, 2009 at 12:08 pm
I agree to that! All these years, it has always been “don’t underestimate the small ones because remember the small David killed Goliath the giant”.
This post made me realize how powerful small things are when dealing with life as well as business. Neglecting the small ones will blind you in the end and sooner you will come to realize that without those tiny bits there can never be a big whole.
June 6th, 2009 at 12:52 am
→”Small is powerful”… In other words, today you can work like you are as big as a Fortune 500 company, without incurring 1/500th of the costs. It’s like looking in the rear view mirror: objects may seem bigger than they really are!