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Hidden Mobile Gems

Andy Capp

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Wap Review has an interesting piece on MSNBC?s Hidden Mobile Gems. MSNBC is the cable TV news channel operated by Microsoft and NBC and it has a rather good mobile web site. It’s a multi section news portal somewhat like the CNN and the BBC mobile sites. It does not have in house reporters but draws on the wire services or other publishers like Business Week, Forbes and the National Geographic.

The mobile website would seem to be far from the One-Web principle that the W3C organization is promoting. There is apparently no dedicated URL for the mobile site but if you’re using almost any mobile browser, the site’s browser detection kicks in to serve you mobile pages. Although the front page lists only nine sections (Business, Sports, U.S.News, World News, Politics, Tech & Science, Entertainment, Health, Travel, there are actually a number of additional mobile sections which are more or less hidden. These are the mobile gems that the author talks about. Overall the total viewing experience is most satisfactory and follows many of the recommendations of the Mobile Web Initiative.

In other words, the MSNBC team has decided to create separate web pages for mobile devices rather than making the desktop PC web pages offer a satisfactory user experience on Mobile devices. This seems the practical solution that many website owners will offer. The One-Web principle is just not for them.

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6 Responses to “Hidden Mobile Gems”

  1. Tim Berners-Lee Says:

    “One Web” isn’t about using the same content for every device at all — content adaptation server-side is often very important.

    The web is about a space of URIs. One Web means I can use the same URI bookmarked on one machine (say my desktop) and looked up on another (say my phone). It means getting the best experience posisble from each platform. There are a number of techniques to do this. Separation of form and content, good use of style sheet, media-specific style, and content adaptation are among them.

    So the test of the web site is that — can I bookmark something on one device and usefully look it up on another?

  2. admin Says:

    I really do appreciate you taking the time to comment here, Tim. I am watching with interest the work of the Mobile Web Initiative on Adaptation and Device Detection. It really would be great if a single URI could work like that.

    However in very human societies with all the technical challenges, I believe many entities will take the easy route as Microsoft seems to have done.

  3. Didi Jones Says:

    I think MSNBC’s mobile browser is great. I use it all the time.

  4. Ean Says:

    Thanks for post. It is great that the MSNBC team has decided to create separate web pages for mobile devices rather than making the desktop PC web pages offer a satisfactory user experience on Mobile devices.

  5. Holly Says:

    WOW.
    Great post.
    Where can i find some more information about it?

    Thanks
    Holly

  6. Barry Welford Says:

    Try Googling whatever you’re looking for. :)

 

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