Google has now fully launched its competitor to Wikipedia. Knol has been open in Beta format since December with only a certain number of authors allowed to contribute. Perhaps the most graphic explanation of what it is all about is provided by its Plain old bag o’ knols, which appears ‘below the fold’ on the screen. Clearly many of its Beta authors were medical doctors who could write pharmaceutical knols, which will support a great deal of AdWords advertising. If such a knol attracts the searcher’s click, then they will move from a search report page with AdWords to an explanatory page with AdWords.
With Google so dominant in search they are formidable competitors in the advertising field. However Internet advertising is so lucrative that competitors will certainly be offering attractive advertising packages that should be seriously considered. One such is Performancing (thanks to Donna Fontenot for the heads up).
Any blogger should certainly seriously consider making money with PerformancingAds.
For advertisers, Performancing offers a whole variety of Targeted Blog Advertising packages. Anyone looking for the best ROI on their Internet advertising should certainly include PerformancingAds.
As Google works on its ad based Wikipedia, it will be interesting to see how the Internet advertising world evolves. It should certainly be a time of opportunity for any advertiser who wishes to get the best value for their advertising budget.
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We’ll see how Knol ends up competing with Wikipedia. Don’t really think the big G will come out as the top dog on this one. Only time will tell…
Knol is great and all but i recently had an article of mine copied off my site without permission and submitted to Knol, the result? Knol outranked me for my own content.
Google really needs to get this under wraps or there will be many unhappy campers.
The knol thing has me…pensive. I'd really like a new authoritative source of information besides wikipedia, to allow comparisons and such. I'd been hoping for something to come of citizendium but nothing much seems to have materialized. However, I do agree with a lot of comments about a conflict of interest on google's part, and the editorial guidelines aren't any stricter, and less transparent than wikipedia.