We have suggested elsewhere that Google should adopt a Weakest Link approach in its search algorithms. There are far too many people spending far too much time amassing more and more links to their websites. They do this with the mistaken understanding that this may help their websites be more visible when people do Google keyword searches. If only Google would rely only on links with more authority, this time wasting and irritating activity could cease. Unfortunately it has not happened yet.
The only links worth having are links that do command some authority. That is true now and will continue to be true however the keyword search algorithms may change. Darren Rowse of Problogger as usual provides some excellent advice in his post on 11 Ways to Increase Your Chances of Being Linked to By a Blogger. Here are his 11 items of advice:
- Write something worth linking to
- Suggest a Link to a post not your site
- Develop a Relationship
- Demonstrate Knowledge of the Blog and Blogger
- Add Value
- Stay on topic
- Be selective in what you promote
- Build on the Experience
- Be Link Worthy
Most of these are almost self explanatory. However his article is a good one if any of them are unclear to you.
Another way of trying to get on a blogger’s radar screen is to follow them on Twitter. Most bloggers do tweet their Twitter followers to let them know when they have written a new blog post. If you happen to spot such a tweet, then by retweeting their blog post tweet, you may well find they will start following you and the relationship begins. I think this is sufficiently valuable, that it might usefully have been included in Darren Rowse’s list, if he had wished to extend it to 12 ways.
Of course only your followers see your tweets. Only if the blogger does a Twitter search, will s/he see what you have retweeted. To increase the chances it may be seen, you could always try using a hashtag. If for example, your post is about TGIF then in your retweet add the #tgif hashtag. Others who find that of interest may spot it and retweet it and perhaps word will get back to the original blogger.
If you have found hashtags useful in making connections and gaining links, why not add your experience in the comments here. Non-spamming comments are welcome and do get a link in consequence, which should be worth having.
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- Darren Rowse: The Changing Face of Interlinking Blogging Culture [And the Impact of Twitter] (via ProBlogger Blog Tips) (problogger.net)
- Ultimate Guide to Twitter Hashtags (tsurch.com)