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It is hardly a sign of a successful product when they have to rely on gimmicks to get it into the prospect’s hands .. or rather under their mouse. That is one reaction you might have to the Live Search invitation to Sign in to the SearchPerks! Program.

Apparently Microsoft is going to pay you to use its search engine. Until the end of the year, you’ll get points every time you use Microsoft’s Live.com service. With enough points, you can buy free music downloads, gadgets, even frequent-flier miles. (The offer is limited to the first 1 million people who sign up. .. and it only works with Internet Explorer for Windows.) (Tip of the hat to Pay Per Click Offer)

In some ways it is a further extension of their Live Search Club where you can win points by playing games. It may be that they are leveraging out what has already proved to be a successful strategy. However I am from St. Louis on this one.

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This entry was posted on Friday, October 10th, 2008 at 9:18 am and is filed under Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.