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Everyone is talking about viral marketing. However a better description may be exponential Marketing. It is all that old Breck shampoo commercial, “She told 2 friends, who told 2 friends, who told 2 friends….” What we are talking about here is exponential growth of the number of people who are in on the secret.

All this is by way of introduction to the new button you will see below on this blog and on the other two SMM blogs. You will see there a Tell A Friend button. In a way it is a bit of a misnomer, since the button helps you tell a number of friends in one go. The button is provided by Social Twist who suggest that with the Tell-a-Friend button you can Leverage Word of Mouth Marketing.

Tell a Friend widget helps websites and blogs to popularize their content through word of mouth marketing. Users can access their address book to email friends or tell a friend through blogs, Instant Messengers and social networking sites.

It is available as a widget for blogging software such as WordPress or as HTML code that can be inserted in a regular HTML webpage. It really is a very effective process. That is perhaps why the Social Twist Blog records such exponential growth in its adoption.

10 million more reasons to tell a friend
Posted on 1 Oct
We are overwhelmed with the response we have got. Within a few weeks of our official launch, we have already reached a milestone: 10 million widget serves… and counting! We are exploding the number of registered users. Plus there are so many thousands who are using the Express edition of Tell-a-Friend which requires no sign up.

Since other Send To A Friend code may only pass on the recommendation one friend at the time, this new button really does leverage the process. Truly exponential.

Buzz this via the eKstreme Socializer Digg, SU and many others

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This entry was posted on Thursday, October 2nd, 2008 at 3:25 pm and is filed under Society. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.