Designing High Performance Websites
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High performance delivered is a slogan that Accenture has made famous. It is a powerful reminder of how businesses can achieve success. The thinking can be applied to any business function: that includes websites.
When you hear the words high performance, your mind may immediately switch to images of glossy automobiles with highly tuned engines. In some ways a website can be similar to that glossy automobile. In both cases high-performance means doing what is necessary to ensure the vehicle will perform as well as it can. With both that only has meaning when there is a clear objective to be achieved. In the case of the automobile it may be high speed. In the case of the website it probably has something to do with how visitors appreciate and interact with the website.
Efficiency in meeting website objectives
High-performance is a question of efficiency. Only when you have scales to measure performance can you begin to tune it for even better performance results. For a time it was customary to do website reviews. As we pointed out in the previous post, with greater knowledge, people are now requesting website audits. As with any audit, this gives concrete results that measure what has been achieved and suggest what improvement can be targeted.
A website is much more than just what people see in the first ten minutes exposure to it. Many factors are involved in delivering the best customer experience to website visitors. A big part in getting visitors to the site may be the search engine visibility the website has created. Once on the website the first impression is very important. Thereafter the visitor must find it easy to navigate around the website in order to get the information they are seeking. The content of the site must be such that visitors develop a sense of trust in the website owner. This in turn increases the probability that they will react positively to any call to action. For example some may choose to buy the product they were looking at.
How to choose a website designer
If a website must now be strong in all these different dimensions, this raises the question of how best to choose a website designer. Any website designer who is aware of all these different dimensions will no doubt illustrate their team’s multitalented abilities through their own websites.
If one is seeking an all-around website designer, what might their website showcase. A prime example of this is PrimeView who offer Arizona web design.
Their website features a number of skill sets which they feel are important.. The main ones are web design affecting the immediate impression of the website, Internet marketing, e-commerce where online purchases are involved and Arizona SEO.
This is not the case of being good at everything but master of none as you can check by visiting their cool before and after gallery.
As more people become frustrated by a nonperforming website and become aware of those who are operating high-performance websites, the shift will be on. Websites can achieve very strong results if they are only built with high performance in mind right from the start.
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BPWrap
September 6th, 2009 at 10:26 pm
A site is not strong until there is some hard to say no to compelling call to action text.
September 8th, 2009 at 8:05 am
I just realized this like 1 month ago, after spending 1 year online. Well, I wished you had written this post earlier. But thanks for the post.
September 9th, 2009 at 6:39 pm
Great post, its very informative. Useful for web designers and those who would like to be one. Keep up the good work.
September 9th, 2009 at 9:19 pm
I definitely agree that when it comes to a website, the content gives it an edge. Unfortunately, not all sites with good content have nice rankings or many readers/viewers. On the other hand, there are sites that does not really contain much information but have lots of viewers. When it comes to website design, i definitely agree, it pays to have a good design.
September 13th, 2009 at 6:53 am
Hiring a website designer is very important if you are seeking to make your site a substantial business enterprise, but for those just doing it for fun, it can be more rewarding to have a go yourself.
September 13th, 2009 at 7:26 am
how do you define a substantial business enterprise? where do you draw the line between a small site and a medium one?
September 13th, 2009 at 7:57 am
I think the same principles of website design apply in either case. It just is very much easier to apply them to a smaller website.
September 13th, 2009 at 4:05 pm
One other thing you want to look for in a designer is that if THEY can help you get your website found, a good looking website will not do too much good if no one can find it.
September 13th, 2009 at 11:53 pm
If you’re an expert in the website design, then you can go ahead and design your own website; Otherwise, it’s better to hand over the job to the experts, as you don’t want to mess up with your online business with a horrible low quality website, isn’t it?
September 18th, 2009 at 9:56 am
Designing a High Performance Websites really requires good programming skills, graphic designing skills, and database administration skills. These 3 skills are the most essential part of creating a website. Mostly it is a team but if one designer has all of this it will be lucky for you to hire a single person. But it seems only those business company requires a High performance for their good marketing strategy, networking and other e-business related information. Conceptualizing a website was also part of it because you have to determine first what is your target viewer/reader/subscriber/customer you should always set an objectives and goals before doing or spending money.
September 19th, 2009 at 7:29 am
Your absolutely right! It’s amazing to me how many people overlook a well designed site. Its so crucial to find the compatible web design company even if it means spending a little extra to get the job done right. Great post!
September 24th, 2009 at 2:29 am
Interesting post. From my own experience many small to medium businesses still do not appreciate the opportunity that is offered online so do not take the time to explore all the facts and services. Once anyone sees the potential online they will start to get more organised and focused about their business,
thanks
Dave
September 24th, 2009 at 4:31 pm
@Dave, I totally agree. There are so many small to mid sized businesses out there that still don’t fully appreciate the opportunities that the internet can bring to their business.
September 29th, 2009 at 5:54 am
Yeah design is important but what the use of a glossy and flashy website if no body is visiting it….Thats where SEO and SEM comes in…
Anyway thanks for coining the term high performance website.
Thanks
October 1st, 2009 at 5:59 am
It’s always great when the web design company also can do SEO and SEM. Since that is a very important part of the website. It’s no reason having a website if you have no-one visiting ;P
October 1st, 2009 at 2:56 pm
Combining design and SEO makes it simple and ‘one stop’ but I’ve found its cheaper to separate since SEO tasks can usually be done at lower hourly rates compared to web design.
October 1st, 2009 at 3:04 pm
I fear you have not read this post correctly. It may be cheaper, but it will be way less effective.