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Category Archives: Marketing

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Tweet Tips For Max ReTweets (RTs)

Posted on June 11, 2009 by Moderator

ReTweets Are The New Currency Of The Web as Michael Arrington noted.  That makes the launch of a new search engine Topsy, which had been in stealth development for three years, particularly propititious. Links are sorted by those that Twitter … Continue reading →

Posted in Marketing, Popular, social media | Tagged hashtag, Michael Arrington, PageRank, Search, topsy, Twitter

Frozen Fish And Chips

Posted on June 9, 2009 by Moderator

Image via Wikipedia … or perhaps that will soon be Frozen Fish and Data Chips. This month marks the 35th anniversary of the universal product code (UPC) and the associated bar code, that we are all accustomed to see on … Continue reading →

Posted in local SEO, Marketing, Mobile | Tagged barcode, chips, data, EPC, frozen fish, RFID, UPC

BMW 5 Series Automobile For £500 GBP

Posted on April 16, 2009 by Moderator

If you find this offer too good to be true, Google Gmail did not flag it as spam so it may have some substance.  I must admit it is the first time I have received such an offer.  However I … Continue reading →

Posted in Marketing | Tagged BMW 5 Series, Caveat emptor, Gmail, Spam

Customer Legacy – Good Or Bad

Posted on April 10, 2009 by Moderator

A legacy is normally seen as a good thing to be enjoying. You might assume that a customer legacy was equally a valuable asset but that is not the way some companies see it. Customer loyalty is great but a … Continue reading →

Posted in Marketing | Tagged customer, legacy, loyalty, Microsoft, Vista, Windows XP

0800 – the UK version of 1-800

Posted on March 31, 2009 by Moderator

Nothing invites customers to call more than an obviously free call.  That is clearly signaled here in North America by the 1-800 number.  Although there are an increasing number of other free long-distance telephone numbers, not everyone will recognize them.  … Continue reading →

Posted in Cell phones, Marketing | Tagged BT Mobile, Landline, telephone number, Toll-free telephone number

Customer Service Is Defined By Customers

Posted on March 11, 2009 by Moderator

Not surprisingly customer service in the telecom industry is in the news again.  Wireless carriers are not known for their customer service – most marketing messages are about having the cool new phone or cheaper family plans – but perhaps … Continue reading →

Posted in Cell phones, Marketing | Tagged Customer experience, customer loyalty, Customer retention, customer service, Peter Drucker

Top Ten Lists Are Overrated

Posted on January 4, 2009 by Moderator

Top lists are all the rage at the end of one year and the beginning of the next year.  Some lists even go as far as 100 items but the most popular are top 10 lists.  Their popularity probably derives … Continue reading →

Posted in Marketing | Tagged Barack Obama, david letterman, list, top ten

Abu Dhabi Brand Faith News Flash

Posted on November 19, 2008 by Moderator

A recent BPWrap post on Abu Dhabi Brand Mastery drew an interesting comment from  Mark Rollinson today.  He said: A surprising article given the Abu Dhabi brand strategy and identity were created by M&C Saatchi and the implementation was handled … Continue reading →

Posted in Marketing | Tagged AbuDhabi, M&C Saatchi, United Arab Emirates

RightNow Customer Service

Posted on November 5, 2008 by Moderator

There’s a happy vibe that comes from hearing RightNow when someone offers to help. Our eye was therefore drawn to the following headline, “VLM Airlines deploys RightNow to enhance customer self-service“.  SMM has gone with the same theme in the … Continue reading →

Posted in Marketing, Voice | Tagged Airline, chat, customer service, interaction, rightnow

Bigger Ads For Bigger Screens

Posted on October 22, 2008 by Moderator

Computer monitors now have a bigger screens.  If you check the visitor traffic to any website, you will find that fewer visitors have screens that are less than 1024 pixels in width.  1024 x 768 is often the most popular … Continue reading →

Posted in Google, Marketing | Tagged 125x125, 160x160, display ad, iGoogle, wide screen

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