Better Marketing Through Dialogue
There are many ways you can interpret that phrase, ‘better marketing through dialogue’. They are all important in highlighting some of the truths in marketing more effectively.
In thinking dialogue versus monologue, it brings out the whole notion of push marketing versus pull marketing. A supplier can push advertising at prospects whether they want it or not. That is a type of monologue. Prospects are increasingly upset at this kind of intrusion. In thinking pull marketing, the aim is to get prospects seeking out information from the supplier. Such dialogue is more likely to result in a purchase.
The other aspect of dialogue is that the two parties get to know each other better. It is the old sales person’s rule that you sell your self first so that the prospect then wishes to buy from you.
What is the best way of setting up a dialogue? Often nowadays people decide that a blog is the most convenient way to do this. A customer or prospect can usually comment on particular blog posts that are of interest to them. This is the way the dialogue gets going. By coincidence, a topic has started up at the Crea8asite Forums that is particularly relevant here. Stories, The Great Competitive Advantage, And Video, Oh My. Watching a video of the author can give much more information about the author that can help establish a connection. It certainly enriches the dialogue.
In that light, we will be adding short videos from time to time to blog posts to expand on the topics being discussed. What follows is largely an introduction to this blog, however it also deals with the likely explosion of the mobile web given Google’s entry this year.
The corresponding video, StayGoLinks, a blog about the Mobile Web, can be found on YouTube.
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BPWrap
August 24th, 2008 at 1:57 pm
Hi Barry,
To be honest, most of the people will be more entertained with the video clips than the plain words…
By the way, I loved your video clip here
August 25th, 2008 at 3:10 pm
Yes! very true, Wilson. I love video clips too because it will make you more enjoy reading blogs.
August 26th, 2008 at 8:20 am
Push and pull is a very rich concept which lends itself well to digital marketing (we’ve written about this on the Clicksharp blog in the past). And that’s part of why I disagree with Wilson… you can’t always substitute video for plain text. A lot of people relate better to prose — and from a producer’s point of view, it’s hard to always get the message across to video without losing something in translation. Those absolutes just never hold up…
August 27th, 2008 at 11:17 am
Very well said! but sometimes video clips are good. We should always remember that people are not the same. Some people like the video clips so, they can understand much better and some do not.
October 25th, 2008 at 10:39 am
I agree with you
I think the best marketing is to answer peoples questions and inquiries and push them to ask more presenting yourself as an authority on the niche
October 29th, 2008 at 2:26 pm
In my opinion, Web marketing is all about the pull. People have been “pushed” for years. For many businesses, in the year 2008, search engine marketing is the new cold calling. Rather than spend your time smiling and dialing, spend your time creating content and building a highly optimized site that is easy to find for people looking for your services. Great post!
Jerry Work
Work Media, LLC