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A recent BPWrap post on Abu Dhabi Brand Mastery drew an interesting comment from  Mark Rollinson today.  He said:

A surprising article given the Abu Dhabi brand strategy and identity were created by M&C Saatchi and the implementation was handled by Brand Faith. I don’t recall ever coming across any involvement in the project from the Brand Union.

I replied:

Thank you, Mark, for that correction. I did research the topic and nowhere did the name of Brand Faith come up.  I have now done a specific search for your company name and Abu Dhabi and the only references that come up are in Flash such as http://www.brandfaith.com/news.swf. Such Flash News probably do not rank well in Google searches. Perhaps that’s a useful finding from this.

Although Google does index the contents of Flash websites, they are most unlikely to rank well versus the more content rich HTML websites. For example if you check what Google has in its text cache for the Brand Faith website you find the following:

 

Since the text cache shows the content that Google is working with, it is clear why unfortunately this site is not very Google visible. This seems to be the way websites in the All About Brands PLC group are constructed. 

News flashes need to be visible to Google.  If not, they are working at 25% efficiency or less.  In addition such websites should have RSS news feeds. That is the way the news flash becomes the headline.

Technorati Tags: AbuDhabi, M&C Saatchi, United Arab Emirates